Sunday, August 1, 2021

Louis Rhead - Styling the Eighteen Nineties

Louis Rhead
Poster Calendar for 1897
by L. Prang & Co., Boston

1896
lithographic poster
Library of Congress

Louis Rhead
Poster Calendar for 1897
January February March

1896
lithographic poster
Library of Congress

Louis Rhead
Poster Calendar for 1897
April May June

1896
lithographic poster
Library of Congress

Louis Rhead
Poster Calendar for 1897
July August September

1896
lithographic poster
Library of Congress

Louis Rhead
Poster Calendar for 1897
October November December

1896
lithographic poster
Indianapolis Museum of Art

Louis Rhead
The Journal
1896
lithographic poster
Library of Congress

Louis Rhead
Jane
1898
lithographic poster
British Museum

Louis Rhead
La Femme au Paon
1897
lithographic poster
British Museum

Louis Rhead
St Nicholas for Young Folks
1894
lithographic poster
Library of Congress

Louis Rhead
Read The Sun
1895
lithographic poster
Museum of Fine Arts, Boston

Louis Rhead
The Century for Xmas
1895
lithographic poster
Library of Congress

Louis Rhead
The Pocket Magazine
1896
lithographic poster
New York Public Library

Louis Rhead
The Bookman Christmas Number
1895
lithographic poster
New York Public Library

Louis Rhead
The Devil and the Deep Sea
by Rudyard Kipling
(Boston Transcript)

1896
lithographic poster
Victoria & Albert Museum, London

Louis Rhead
Easter Blessing
ca. 1895
watercolor (poster design)
Museum of Fine Arts, Boston

Poster

That it was cheap was not the only reason;
even for free, who needs a Vogue poster
of a lady in a long dress and a large hat
with a flowing veil, riding – side-saddle, of course –
a rearing zebra?
                          There must have been something, three
dollars worth of message units, speaking
to our slight impulse. Do I believe in her
elegance that sits upon wildness, rides it,
and draws upon it? Is the farouche chic?
But, no, she would be smiling. Her face is clearly
wistful – and the zebra, rearing, is trying
to throw her off, run free, and join the three
giraffes in the middle distance. Her seat is sure,
though under the long green skirts we may imagine
the muscles of her slender thigh tensed,
feel them straining in the bizarre dressage
of animal and spirit. Those contradictory graces
are joined in equipoise: the zebra's strength,
the power of that striped haunch, that arched neck,
dissipates into her veil; and she is sorry,
knowing, as the beast cannot, how long
their ride must be. She can never dismount,
can never be thrown.
                                   He could canter off
to fall to a hungry lioness, and she 
could grow fat, perhaps, and old, no doubt, and gossip
at the watering places of fashion.
                                                      But, no, she knows
she is only a poster, the hot hide under her ass,
a Platonic idea of lust. An idea blows
her veil; a real wind coming off the mountains
would whip the damned hat off . . . 
                                                          If only it would!
Then something could happen – even something dreadful.
Which is to say, she doesn't believe in the zebra,
cannot imagine him, any more than he
has any idea what's up there on his back
but a body in a world of bodies, a beast
like him. He is certainly not impressed
by the silly beads about her neck, her shawl
of gauzy lime-green stuff. The bridle is real,
horse-hide or cow-hide, and the bit in his mouth
tastes of metal. He wants to spit it out.
His hoof marks scar the earth in dumb rage.
    Of course, they're together, then, innocent and gorgeous,
fighting to master each other and the picture,
and each needing the other. If the wind
were real it would come alive and end in an instant
to serve, stopped-frame, as an image of earthly love.

– David R. Slavitt (1978)