Saturday, July 31, 2021

Louis Rhead - Art Nouveau Marketing

Louis Rhead
Try Vio-Violet, a new Lundborg Perfume
ca. 1890-1900
lithographic poster
Library of Congress

Louis Rhead
King's Puremalt
ca. 1893
lithographic poster
New York Public Library

Louis Rhead
Packer's Tar Soap
ca. 1895
lithographic poster
Library of Congress

Louis Rhead
The Modern Cleanser (Pearline)
ca. 1893
lithographic poster
New York Public Library

Louis Rhead
L. Prang & Co.'s Holiday Publications
1895
lithographic poster
Museum of Fine Arts, Boston

Louis Rhead
Prang's Easter Publications
1896
lithographic poster
Indianapolis Museum of Art

Louis Rhead
Cassell's Magazine
1896
lithographic poster
Fine Arts Museums of San Francisco
(Achenbach Foundation)

Louis Rhead
Le Quartier Latin
ca. 1890-1900
lithographic poster
Library of Congress

Louis Rhead
Morning Journal
1900
lithographic poster
New York Public Library

Louis Rhead
Photochrome Engraving Company
1895
lithographic poster
Library of Congress

Louis Rhead
Scribner's for Xmas
1895
lithographic poster
Fine Arts Museums of San Francisco
(Achenbach Foundation)

Louis Rhead
The Century Magazine for June
1896
lithographic poster
Library of Congress

Louis Rhead
Century Magazine Midsummer Holiday Number
ca. 1890-1900
lithographic poster
Library of Congress

Louis Rhead
The Century Midsummer Holiday Number
1895
lithographic poster
Museum of Fine Arts, Boston

Louis Rhead
Advertising in The Sun
gives Best Results

1896
lithographic poster
New York Public Library

Folklore

You shouldn't have a heart attack
in your 20s. 47 is the perfect time
for a heart attack. Feeding stray shadows
only attracts more shadows. Starve a fever, 
shatter a glass house. People often mistake
thirst for hunger so first take a big slurp.
A motorboat is wasted on me even though
all summer the pool was, I didn't
get in it once. Not in it, not in it
twice. A dollhouse certainly isn't wasted
on a mouse both in terms of habitation
and rhyme. Always leave yourself time
to get lost. 50 cattle are enough
for a decent dowry but sometimes a larger
gesture is called for like shouting
across the Grand Canyon. Get used to
nothing answering back. Always remember
the great effects of the Tang poets,
the meagerness of their wine, meagerness
of writing supplies. Go ahead, drown
in the moon's puddle. Contusions
are to be expected and a long wait
in ICU under the muted TVs advertising
miracle knives and spot removers.
How wonderful to be made entirely
of hammered steel! No one knows why
Lee chose to divert his troops to Gettysburg
but all agree it was the turning point 
of the Civil War. Your turning point
may be lying crying on the floor. 
Get up! The perfect age for being buried
alive in sand is 8 but jumping up 33, alluding
to the resurrection, a powerful motif
in Western art but then go look at the soup cans
and crumpled fenders in the modern wing:
what a relief. Nearly 80% of the denizens
of the deep can produce their own light
but up here, we make our own darkness.

– Dean Young (Shock by Shock, 2015)