Sunday, October 5, 2025

Herbert Bayer

Herbert Bayer
Bourjois Parfumeur Paris
ca. 1928
offset-lithograph
(German advertisement for French cosmetics)
Cooper-Hewitt, Smithsonian Design Museum


Herbert Bayer
Rhodiafil
ca. 1930
offset-lithograph
(advertisement for German textile manufacturer)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Fortune
1939
gravure-print
(American magazine cover)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
PM
1939
offset-lithograph
(American magazine cover)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Vi-Penta
ca. 1940
offset-lithograph
(advertising postcard for vitamin pills)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Cohama California Swaggers
ca. 1942
offset-lithograph
(advertising proof)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
House & Garden
1945
offset-lithograph
(magazine cover)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Salute to Freedom
ca. 1945
offset-lithograph
(advertising proof for Bianchini Férier textiles)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Beauty Products Ltd.
ca. 1955
offset-print
(letterhead stationery)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Idea - International Advertising Art
1955
offset-lithograph
(cover of Japanese magazine)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Christmas Card
1962
offset-lithograph
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Aspen Institute Lecture Series
1964
offset-lithograph
(cover of booklet)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Northern Natural Gas Company
1964
offset-lithograph
(cover of annual report)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Malerei, Fotografie, Film - L. Moholy-Nagy
1966
offset-lithograph
(dust jacket for German publisher)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Great River Road
1966
offset-prints on adhesive paper
(U.S. postage stamps)
Cooper-Hewitt, Smithsonian Design Museum

Herbert Bayer
Aspen Institute Society of Fellows
1971
offset-lithograph
(booklet cover)
Cooper-Hewitt, Smithsonian Design Museum

from Pharsalia

    But soon behold! the bolder Youth returns,
While, half consum'd, the smould'ring Carcass burns,
Ere yet the cleansing Fire had melted down
The fleshy Muscles, from the firmer Bone,
He quench'd the Relicks in the briny Wave,
And hid 'em, hasty, in a narrow Grave:
Then with a Stone the sacred Dust he binds,
To guard it from the Breath of scatt'ring Winds:
And lest some heedless Mariner shou'd come,
And violate the Warrior's humble tomb;
Thus with a Line the Monument he keeps,
Beneath this Stone the once great Pompey sleeps.
Oh Fortune! can thy Malice swell so high?
Canst thou with Caesar's ev'ry Wish comply?
Must he, thy Pompey once, thus meanly lye?
But oh! forbear, mistaken Man, forbear!
Nor dare to fix the mighty Pompey there:
Where there are Seas, or Air, or Earth, or Skies,
Where'er Rome's Empire stretches, Pompey lies.

– Lucan (AD 39-65), translated by Nicholas Rowe (1718)